Who We Are

We help people succeed in business. We understand small business because we are a small business. We know what it's like to start from zero, with no outside investment, and build a company from one employee to nearly a hundred.

Our products are right for small businesses because we understand the challenges of startups, and we also know what it takes to be successful. We are committed to providing that knowledge, experience, and expertise to as many other small businesses as possible.

Diversity and Inclusion
Diamond bg icon

History

Founded in 1988, Palo Alto Software provides tools, software, and expertise to entrepreneurs in more than 180 countries.

Diamond bg icon

Culture

We are dedicated to helping small businesses like us grow and succeed. We believe in affordable software, simplicity, quality service, entrepreneurship, and giving back.

Diamond bg icon

Community

We believe that community is vital for small businesses, so we give back to ours. We’re committed to making the world a better place to live and work.

Diamond bg icon

Careers

Want to work with us to help small businesses and entrepreneurs reach their full potential?

See Openings
Tim Berry

Tim Berry, Founder and Chairman

After a successful career writing business plans for high tech giants like Apple and Borland International, Tim Berry founded Palo Alto Software to make business planning accessible to all entrepreneurs.

Sabrina Parsons

Sabrina Parsons
CEO

Noah Parsons

Noah Parsons
COO

Trevor Betenson

Trevor Betenson
CFO

Josh Cochrane

Josh Cochrane
VP of Product

Our Team